Conference on place branding brought visitors from all over the world
The image of Sweden, travel and place communication in times of crisis and uncertainty were some of the topics that guided the content of the international conference on place branding organised by the International Place Branding Association (IPBA). Service Studies was the co-chair together with the Department of Strategic Communication and the universities of Halmstad and Kristianstad. The confe
https://www.ses.lu.se/en/article/conference-place-branding-brought-visitors-all-over-world - 2025-10-23
